A result-oriented digital marketing campaign is made up of a combination of many interlinked sub-categories that all work together to grow your business. We have already seen how digital marketing helps to grow your business faster. Once you’ve launched your campaign, deployed ads, set-up email automation, and sales funnels, you can review analytics and track business developments. Defining your goals and your budget helps you setting up Facebook and Google ads with good returns. We’re here giving you the best tips, advice, and tricks for building your next digital marketing campaign.
Apply these tips to your digital marketing campaign or contact us and we will be an extension of your marketing department.
Below are the steps on How to Plan and set up Digital Marketing Campaign.
1. Define your digital marketing goals
Do you want conversions, social media followers, likes, shares, responses to emails, and to be numero uno on Google searches? The options are endless in digital marketing but it is wise to decide what your main goal upfront based upon where you stand on the product value chain, who are your potential customers, your competitors, etc.
If you want to send emails as well as run ads on Google and other social media platforms, consider hiring a digital marketing agency like us to help you out as this can be a huge task for a small or medium business owner.
There are several different types of goals you can focus on. Some important ones that you should be aware of are lead generation, brand awareness, follower growth all for better conversion.
Brand awareness should now be high on your list. Google has also updated its algorithm (EAT).
“Just Google it” is a synonym for “Search it on the internet”!
This is brand awareness at the highest level and ever-increasing. When users start to use your brand name to refer to a generic term, like Xerox for photocopy, you’ve made it. But it’s a long drawn process to reach there.
Gaining followers is not as easy as it sounds to be. Asking your friends and family to like your business on various social media channels help. But you still need a targeted digital marketing campaign. You can run ads on Facebook that target your specific audience and ask them to like your page when they like the post. Sending emails to your current clients asking for likes or follows is also a good strategy. Free gift coupons and offers always attract attention!
Getting people to convert to using your product takes a lot of coaxing and persuasion. If you want your digital marketing campaign to result in conversions you essentially want someone to see your ad or open your email and make a purchase.
Lead generation is an important step in the conversion process. If you are focused on generating leads, these users will become gradually aware of your product and then let you know they are interested in learning more and potentially making a purchase.
With each of these goals there are various steps you will have to properly execute in order for your digital marketing campaign to be successful.
2. Define Your Target Market (Geography/Demography/Timings etc)
What is your target customer base like? In case you own a website, from analytics, you can view reports to determine who is buying your products. If you are just getting started, you need to do some research or hire someone to do it for you! You can check your competitors to see who they are targeting, and their strategy. Again there are many tools available but again an expert or agency can help you!
So first decide to contact other companies or consumers. Never target everyone. Find your niche market or audience to serve. A successful digital marketing campaign has a well-defined audience that you have to look for!
So better hire a digital marketing company to do the research for you.
3. Develop Your Branding Strategy as per the ideal customer based in your target market
Create a branding strategy as per your best understanding of your ideal customer. Describe this person’s likes, dislikes, and financial behavior – everything from what they do for a living, their annual income, family situation, age, etc.
So while creating a branding strategy, you should consider your customers’ demographics, fears, goals, and their online behaviors. But creating these takes time, practice, and patience to get them almost right. If you want to make sure you craft the perfect branding strategy, contact us! We can get your digital marketing campaign up and running with fewer resources.
4. Define Your Budget on a campaign to campaign basis
Digital marketing, unlike other marketing forms, generate measurable returns that too quickly and in a cost-effective manner. However one still needs to set up campaigns, do the maths and keep a track of the spending!
There is a lot of variation in the digital marketing cost geographically so one needs to keep track of that as well. It is advisable to start with a smaller amount and gradually based upon the experience one can increase the spending. However, there is a caution here that only an expert can devise, interpret, and update the strategy as it requires skill to understand the nitty-gritty.
Let’s say if you are hiring a digital marketing company, keep in mind that you will need to budget for paying for services as well as having a budget for running Ads on Facebook or Google which are most popular. You also may be required to pay for hosting and domain and other plugin charges in case you are starting from scratch!
So setting up a realistic and reasonable budget is a big part of your digital marketing campaign. If you don’t know what your budget should look like, you can consult us for which we provide consultancy.
5. Choose The Digital Marketing Channels as per the ideal customer and also manage them
Again you should prioritize the digital marketing channel as per your ideal customer and it’s behaviour. Ask yourself, which are the social media and other platforms your potential customer is active. The campaigns should be designed in accordance to the mood and occasion and also your branding style. So you might require an expert who can provide valuable insight and guide you through.
You can create paid and free campaigns, offers and promotions on various channels like Facebook, Instagram, LinkedIn and even Pinterest. Google Ads is certainly the most popular as well and can quickly get your company website to the top of search results. Utilize the power of email marketing out of your digital marketing campaign but with a caution. Sending meaningful automated emails is often neglected by companies but this is one of the best ways to grow your business.
A combination of marketing on social media channels, sending emails, optimizing your website and using Google and Facebook to advertise can build a strong strategy if done correctly. With all of these strategies working together, there can be many things that can go wrong. So you have the option of learning yourself how to build an amazing digital marketing campaign, but wouldn’t it be easier to let a professional do the job for you?
6. Get Keyword Research done by an expert for SEO and PPC
Paid Ads are ok, but would definitely like to rank your digital asset organically on Google searches! Here comes the role of keyword research and an expert who can do it for you.
Moreover, if you are planning on running Google Ads (PPC) you will need to do some keyword research. Keywords are nothing but words and phrases that users type into search engines and digital media platforms in order to find a product or service or answer a question.
The trick to finding keywords for your business is simply to put yourself in the customer’s shoes. Jot down a list that you think customers will be searching and then test them using various free tools like Ubersuggest! Or you can simply type words into Google and let your search bar autofill. It will help you get an idea of what customers are searching for and what google is suggesting them. Think about the strategy of how you get your website rank higher!
How we set-up a digital marketing campaign for you
We usually start by asking our clients about their goals for their digital marketing campaign and look for the potential keywords related to their products and services. We then benchmark you against your competitors using paid tools like Ahref. Based on the outcome, we create three sets of keywords.
- You are already ranking for – we don’t do initial effort upon those
- You are there but can be improved – we put 20% effort upon those
- You are completely missing – here is our focus and expertise
We map these keywords on your webpages and optimise (SEO) them in accordance with the digital marketing strategy!
So you have seen a broad overview of our process for defining the keywords and working upon those to bring results.
7. Craft a keyword-oriented Blogging Strategy
Blogging is a critical piece of your digital marketing campaign that may sound insignificant but it can be a game-changer as we are doing with individual professionals. Regular and strategy-driven blogging helps out your SEO, increase customer engagement, and help to connect with your customers. A big tip for writing blogs is to make sure you are crafting relevant and regular content. Just like we are doing here!
The length of the blog is very important so is the format! We help you create regular content (text, graphics, video) fairly easily so that you always rank higher on Google!
We can provide you a winning digital marketing strategy!
So you have seen how “Digitechnosolutions” we provide innovative solutions in the digital marketing field however we never play with the basics. Our fundamental understanding and practical experience of the subject can bring result oriented strategy for you!
8. Set up regular Ads on various Social Media Platforms
Now is the time for real action. All your goals are set, we have completed our keyword research and your digital asset audit, now will deploy our tools and keep a track of how well the strategy is working on various channels Facebook, Instagram, Pinterest, LinkedIn, Twitter. We keep on quickly tweaking the strategy and keep you updated.
9. Formulate an automated but personalized Email and Marketing Strategy. Never forget to remarket
Email marketing should be prioritise within your digital marketing campaign as it can be incorporated with the social media side of your campaign. You can use social media and your digital asset to collect emails which you can then use to build a lookalike audience for your campaign. We have the expertise to setup such tools with almost no cost for you!
We never encourage manual emails, set up some automations. Automations can be created to welcome new users, remind the regular ones on their purchases and to encourage more purchases!
So all in all, together we can build a winning strategy for your product or services with your minimal engagement and effort!